William Hills PLC is a United Kingdom-based company. The Company is a provider of fixed odds bookmaking services, offering odds and taking bets on a range of sporting and other events, as well as offering amusement with prizes machines and fixed odds betting terminals in licensed betting offices and operating online casino, poker and games sites, as well as two greyhound stadia.
The company offers betting and gaming products to customers through four principal channels, which includes Retail comprising a network of nearly 2,300 outlets throughout the United Kingdom and Ireland. Interactive betting includes an online sportsbook, arcade games, an online casino, online poker site, online bingo and online skills games. It also includes telephone betting and international businesses, which comprise joint ventures established in Spain and Italy.