elf Beauty Inc

elf Beauty, Inc. operates as a beauty company. The company offers cosmetics, including face makeup, eye makeup, lip products, nail products, and cosmetics sets/kits; and skin care products under the e.l.f. brand (Eyes Lips Face). It sells its products through direct-to-consumer channels, which include e-commerce and e.l.f. stores in the United States; and internationally primarily through distributors. The company was formerly known as JA Cosmetics Holdings Inc and changed its name to elf Beauty Inc in April 2016. Elf Beauty Inc. was founded in 2004 and is based in Oakland, California.