Big Picture – A Deep Dive Examination of Taptica International
Taptica International Snapshot
Taptica International Ltd is a global leader in advertising technologies that operates in more than 70 countries. It has two revenue streams: performance-based marketing, provided by its Taptica business, and brand advertising, provided by its Tremor Video DSP business.
The Taptica business is an end-to-end mobile technology advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. Its proprietary technology leverages big data and, combined with state-of-the-art machine learning, enables quality media targeting at scale. It works with more than 600 advertisers including Amazon, Disney, Twitter, OpenTable, Expedia and Zynga.
Tremor Video DSP is the leading programmatic video platform, matching advertisers with audiences – wherever they may be. Delivering custom video experiences across all screens, Tremor Video DSP helps advertisers tell captivating brand stories to create meaningful, personalised moments with prospective customers. Tremor Video DSP works with the top agencies and advertisers in the US.
Headquartered in Tel Aviv, Israel, Taptica has offices in San Francisco, New York, Beijing, Seoul, Tokyo (Adinnovation) and London as well as representatives in India, Indonesia, Russia and Germany.
Taptica has a global customerbase. The majority of Taptica’s revenues are generated by customers located in North America, Europe and Asia, with largest contribution being from customers in North America followed by Europe and then Asia.
Rivi Bloch, Interim CEO: Mobile ad tech professional having held various marketing, product, and client success positions at Logia Group prior to working at Taptica. Bringing years of industry experience to oversee Taptica’s Performance Division and worldwide offices to grow the company’s global presence.
Yaniv Carmi, CFO: Experienced finance professional having served as a tax and audit senior at KPMG Israel, and several consultant roles for medium to large private and public companies, including due diligence participation in M&As and IPOs. CPA & MBA.
Ofer Druker, Executive Chairman, Tremor Video DSP: A pioneer in digital media, with nearly 20 years of industry experience. He joined the Taptica group after co-founding Matomy Media Group, Ltd. (LSE: MTMY, TASE: MTMY.TA) in 2007. Matomy Media Group is a global media company that began as a start-up and has since gone public.
Sharon Reisner, CMO: Branding and marketing expert having held strategic marketing and communications positions, leading both B2B and B2C products to market. Specializing in building and positioning brand identities, and packaging products for go-to-market.
Tal Mor, CTO: Software engineering expert with over 20 years of managing large teams, specializing in software craftsmanship and growth techniques. Experienced in the orchestration of software development and QA teams. Involved in BlueSnap (formerly Plimus) engineering prior to their acquisition.
Lior Ron, CPO: Human Resources leader having held executive HR positions in several tech companies including SAP, Amdocs, and Pontis. With broad global management experience across multiple countries, industries, cultures, and various M&A projects.
Taptica International Ltd.
Tel Aviv, 6713328
As to English law
Charles Russell Speechlys LLP
5 Fleet Place
London EC4M 7RD
As to Israeli law
Naschitz, Brandes, Amir & Co, Advocates
5 Tuval Street
Tel Aviv 6789717, Israel
Reporting Accountants and Auditors
KPMG Somekh Chaikin
KPMG Millennium Tower
17 Ha’arba’a Street
Tel Aviv 61006, Israel
15 Canada Square
London E14 5GL
48 Gracechurch Street
London EC3V 0EJ
Link Market Services (Guernsey) Limited
Mont Crevelt House
Guernsey GY2 4LH
Link Market Trustees Limited
34 Beckenham Road
Kent BR3 4TU
Nominated Advisor & Joint Broker(finnCap) and Joint Broker (Berenberg)