We are a leading multi-channel bookmaking and gaming company with an international reach, combining 230 years of heritage and looking forward to an exciting future.
We have the best betting brands and the best people: we will lead the field and shape the future of responsible bookmaking and gaming. We aspire to be the biggest, best and most admired business in our industry.
Our origins lie in the traditional business of providing betting services to generations of British customers on horse and greyhound racing. Today we are proudly the number one British bookmaking business, seen on every high street and part of the fabric of hundreds of communities.
But we are much more. Thanks to our unwavering focus on the interests of our customers we are strongly represented online. We have international businesses with leading positions in some of the world’s best markets. And we intend to grow further in the future.
We’ve done all this without ever abandoning the values which underpin our business: a love of sport, respect for our customers; investment in our people; and help and support for people who have a gambling-related problem. We are in a highly-regulated industry and taking our responsibilities seriously is absolutely core to the way we operate.