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Direct Line

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Market:
LSE
Market Cap:
£4.1 billion
Price
298.30 GBX
Change
0.00%
52 weeks high
366.60
52 weeks low
266.70

In brief

Direct Line started in the UK in April 1985 with a single product - car insurance, and just one way for its customers to buy - over the telephone. Today, it has more than 5mln customers and a broad range of products and services. It does business over the phone and on the Internet, and also does do it internationally, with businesses in Germany and Italy.