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LSE:DLG

Direct Line Insurance

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In brief

Direct Line started in the UK in April 1985 with a single product - car insurance, and just one way for its customers to buy - over the telephone from a call centre in Croydon. Today, it has more than 5mln customers and a broad range of products and services. It does business over the phone and on the Internet, and also does do it internationally, with businesses in Germany and Italy.