Action Hotels PLC (LON:AHCG)

Action Hotels PLC (LON:AHCG)

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Market Cap
$0.00 m
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Action Hotels PLC


Established in 2005, Action Hotels is recognised as a leading developer and owner of economy and midscale hotels in the Middle East, with a growing presence in Australia. Our focus is to introduce quality accommodation at exceptional value in central and convenient locations, wherever we operate. Our strong partnership and long-standing relationships with international hotel operators...

Market: AIM:AHCG
Sector: Consumer Services
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Big picture - Why invest in Action Hotels PLC

Action Hotels PLC Snapshot

We have a clear vision which reflects our well-diversified portfolio; strong relationships with the right partners; a healthy development pipeline of hotels already under construction plus a clear plan for future developments and a clear strategy to create and deliver value for our shareholders.The creation of Action Hotels was the result of careful planning. Our focus is to provide quality accommodation at exceptional value in central and convenient locations in under-supplied markets. Our partnership with international hotel brands and operators allows us to diversify our portfolio of hotels and develop the most suitable properties in each of our markets.



Our primary objective for Action Hotels is to be the leading economy and midscale hotel business in the Middle East. We may also identify additional projects outside the Middle East where we see significant upside potential, such as Australia.



We intend to build on our successful track record and established network to grow the number of hotels we operate, to increase profitability through successful revenue growth and cost management, and to maximize the benefits from the partnership with our global operators as the driver to market our business.



We understand that in order to build a successful and sustainable business model we must ensure that our business adheres to strong corporate values. As such, we are committed to fostering a working environment based on trusted relationships, respect, teamwork, enthusiasm, commitment and care. These criteria have therefore been adopted as our values.




As an international owner of economy and midscale hotels, we are experienced in construction, development, design and operations. We understand how to build and run profitable hotels. Our values ensure that our senior management team is approachable and accessible and remains closely involved in all aspects of the business to enable swift decision-making and maximum performance.

Our collaboration with the leading global hotel brand operators, together with our preferred project management company, Action Real Estate Company, gives us outstanding global reach combined with detailed local knowledge in project development.

Action Hotels has built up teams to specifically tailor its organization to the opportunity that presents itself. The team has a track record of identifying, developing and asset managing projects in the region. The lean organizational structure provides AHC with the ability to react rapidly to opportunities and maximize efficiency. These include:


Action Hotels has extensive knowledge of the various local markets and a dedicated development resource providing expertise in sourcing deals and monitoring hotel markets for potential investments. The knowledge acquired through actively working in these markets has proven to be a significant competitive advantage when identifying new opportunities.


Action Hotels has a dedicated technical team and plays an active role in the managing, supervising and monitoring of its projects from inception until final hand-over to ensure the delivery of the project is on time, within budget and meets the required quality.


AHC has a supervisory role to ensure the ownership objectives are achieved. Driven by our sector knowledge and hands-on expertise, we are closely involved with the operators to increase profitability and performance of its hotels. These actions include

  • Reviewing hotel performance including sales & marketing, cost management, staffing levels and providing budgets and business plans.
  • Maintaining partner relationships
  • Establishing capex needs and investment analysis of capital projects
  • Providing project management when necessary
  • Identifying value-enhancing opportunities including efficient reallocation of space
  • Management of fixed charges including insurance and property taxes


Action Hotels has an experienced finance team providing a complete range of financial services to the business. These services cover financial accounting and reporting, business controls, strategic financing initiatives, tax, risk management and compliance matters. The finance team ensures that all the financial and fiscal activities are performed and recorded in compliance with strict professional and ethical standards.

Accounting/Reporting Financing
  • Reporting on bank covenants
  • Providing management, investor and statutory reports
  • Consolidated financial reports
  • Accounting compliance
  • Overseeing audit and year-end processes
  • Development of financing strategies
  • Maintaining bank relationships
  • Providing advice on bank terms and documentation
  • Lender reporting










Action Hotels Limited
The Gate Village 2 - Level 4
P.O. Box 23506
DIFC, Dubai, UAE

Landline: +971 4 317 9500
Fax: +971 4 317 9508
Email: [email protected]


PwC Middle East
Emaar Square
Building 4, Level 8
Dubai, United Arab Emirates


Action Hotels PLC Timeline

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