Big Picture – A Deep Dive Examination of Gfinity Plc
Gfinity Plc Snapshot
Founded in 2012, Gfinity is a London-based esports entertainment company that owns and produces the highly successful Gfinity Elite Series and the Gfinity Challenger Series. The Elite Series is broadcast from the Gfinity Esports Arena, the UK's first permanent esports arena.
Gfinity collaborates with the world’s biggest publishers including Microsoft, EA and Activision Blizzard. Gfinity also partners with the organisations Formula 1 and Cevo to produce additional tournaments such as the inaugural Formula 1® Esports Series and the Counter-Strike: Global Offensive Winter Series 2018.
The Gfinity Elite Series began in March 2017 and grew by 40% from Season 1 to Season 2. After this, the Elite Series entered the Australian market in partnership with HT&E with plans for further franchises to be developed throughout 2018.
Season 3 of the Gfinity Elite Series will see the number of teams grow from 8 to 10 with the inclusion of newcomers UNILAD Esports, Hashtag United and Nordavind in addition to the existing world-renowned teams such as FNATIC and Team Envy.
Formed by gamers and with the backing of successful investors, Gfinity was created to help push eSports within the UK to a professional level, to raise awareness and to provide an arena for gamers to showcase their talent.
Gfinity was launched as a company in early 2013 and plans were immediately set in motion to deliver events and user experiences unlike any that had been seen in European eSports before it.
Gfinity acquired the long-established Warped Gaming League in 2013, Europe's largest and oldest Xbox Live online league since 2009. Deciding to expand the games supported by the league, the WGL was rebranded and incorporated into the Gfinity website and began to offer additional Xbox and PC titles in 2014.
In May 2014, it was decided that the world of competitive gaming needed a shake-up, a revolution with the emphasis on the gamers and their enjoyment of competing and socialising with fellow eSports fans put at the forefront of our ethos.
This led to the launch of our current bespoke gaming platform, with ground-breaking features never seen before by the competitive gaming community.
Our new website brings together the gaming elite, the future pro players and the casual enthusiasts. With multiple leagues across five of the best gaming titles available today, gamers are able to compete for pride, prizes and prestige or boost their skills playing with gaming addicts of similar standard.
The revolution is in our hands.
Together, we are Generation eSports
For more information please click here
Tony is a Chartered Accountant with broad commercial experience and has been finance director of three public companies, Allders plc and New Look Group plc, both of which listed on the main market during his tenure, and The Corporate Services Group plc. He has acted as transaction director for a number of significant corporate transactions including the sale of The Listening Company Limited to Serco plc and the sale of OB10 Limited to Tungsten Corporation Plc. Tony joined the Board in January 2014. He also chairs the Audit and Remuneration Committees.
Chief Executive Officer
Neville founded Gfinity in 2012 and has been CEO of the business since its inception. A qualified Chartered Accountant, Neville spent the formative years of his career at Euromoney and The Decisions Group. In 1998 he established a call centre business, The Listening Company, which specialised in multichannel communication applications and high quality customer service solutions. The business was sold in 2011 to Serco for a sum in excess of £60 million at which time it had a turnover of £82 million and employed 4,000 people.
Chief Finance Officer
Jon qualified as a Chartered Accountant with Arthur Andersen followed by a period of 6 years specialising in organisation and business process design with PA Consulting, a leading London based management consultancy firm. He subsequently spent 5 years as a finance director of Saracens Ltd and the wider Premier Team Holdings Group, before joining Gfinity in August 2014, where he led the Company’s admission to AIM.
A leading sports executive, Garry has worked in a number of high-profile roles as CEO for Manchester City Football Club, President of Nike’s “Brand Jordan” and most recently as Head of Global Brand and International Market Development for the mixed martial arts organisation the Ultimate Fighting Championship (‘UFC’). In July 2016 it was announced that UFC had been sold to a consortium led by WME-IMG for a reported $4 billion.
Preeti Mardia has diverse end-to-end operational management and commercial expertise across Electronics, Telecoms, Aerospace and FMCG sectors. Preeti Mardia is currently Consulting for IDEX ASA, a leading biometric technology company publicly listed in Norway, and is a Board Director with ThinFilm Electronics ASA, a global leader in printed electronics technology, and a non-executive director of Blur Group plc. Prior to the position of Senior Vice President Operations at IDEX, she was Vice President Operations for Axxcss Wireless UK and Operations Director at Filtronic Plc. She has FMCG experience in manufacturing, product development and quality assurance with Cadbury Schweppes Plc. Preeti Mardia has a Masters degree in Management from Ashridge.
Andy has extensive communications industry experience from a variety of senior roles with major carriers and technology vendors. For the last ten years he has been at Vodafone Group, firstly as Group Chief Networks Officer responsible for the operation of Vodafone’s networks world-wide, then Chief Technology Officer for Verizon Wireless in the USA and latterly the Regional CTO for the thirteen Vodafone Operating Companies outside Europe. Andy has served on the boards of Verizon Wireless Inc, Vodafone Italy Spa and Indus Towers Ltd and is Deputy Chair of Idex asa. He holds a degree in Materials Science from Oxford University, an MBA and is a Fellow of the Royal Academy of Engineering.
35 New Bridge Street
+44 (0)20 7384 9007
Nominated Adviser and Broker
Allenby Capital Limited
5 St Helen’s Place
35 New Bridge Street
4 Lombard Street
Legal Advisors to the company
16 Great Queen Street
Capita Asset Services
34 Beckenham Road