Company
Mirriad Advertising PLC
LON:MIRI
Mirriad Advertising PLC's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. The company's patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. The company currently operates in the US, Europe and China.
56 stories
Mirriad Advertising wins award for 'Most Innovative TV Advertising Technology'
"In-content advertising is establishing itself as game-changing segment that solves many of the fundamental challenges facing the advertising industry," said Mirriad CEO Stephan Beringer
Mirriad Advertising: Kantar research hails potential of in-content advertising
In-content advertising embeds contextual brand imagery into film, TV, music and social media. The process is as seamless as its content is unobtrusive
Mirriad US revenue jumps 57% and says higher sales expected in second half
Due to the seasonal nature of key advertising markets and the sales pipeline, higher revenues are expected in the second half, the group said
Mirriad Advertising doubles down on US growth amid weaker conditions in China
The company grew US turnover 57% in the first half of 2022, amid "weaker than expected" conditions in China
Mirriad Advertising boosts board with non-exec appointments
The appointments of Nicole McCormack and Lois Day "strengthen our board and reflect the company's strategic focus on the US”, said John Pearson, Mirriad’s non-executive chairman
Mirriad to sell ad inventory through Magnite's platform
The virtual advertising content provider said the tie-up will bring “automation” to in-content advertising
Mirriad Advertising increases brand awareness of Lexus
"We are proud to work with Lexus as their team continues to allocate larger portions of their advertising budgets to empower young, diverse creators," said Maria Teresa Hernandez, VP of sales and brand partnerships
Mirriad Advertising sees good momentum in the US
"The company made good progress building the number and breadth of leading supply partners"
Mirriad appoints three 'strategic hires' to boost revenue streams
The appointments will 'deliver additional impact as adoption drive continues,' chief executive Stephan Beringer says
Mirriad Advertising: 'In-content ad placement offers a new route for brands to effectively communicate with audiences'
The company's latest white paper offers some interesting insights into changing viewing patterns
Mirriad Advertising delivers a Japanese in-content first
Mirriad and Fuji Television Network Inc have delivered a Japanese in-content first
Mirriad shares take off as US campaign revenues grow 800%
Shares rise as company increases reach in North America with major Canadian partnership.
Mirriad Advertising reports strong pick-up in US sales
The number of campaigns in the US more than doubled between calendar 2020 and 2021
Mirriad Advertising partners with Canal+
It starts with a 2022 cinema release and could expand further across the Canal+ content library
Mirriad Advertising and Crown Media agree new deal for Christmas
Mirriad said the partnership had already yielded early success across key advertising categories
Mirriad Advertising hires ex-Sony managers to expand Music Alliance initiative
Music Alliance is a coalition dedicated to merging the marketing and music industries to offer brands, artists, and fans creative and financial opportunities through seamlessly placing brands' content into music videos and media
Mirriad Advertising hails TV first as in-content ad technology features on peak-time Channel 4 show
The creative agency said the capability to overlay real-time data within the most popular property show on TV, allows the advertiser “to be truly integrated within the show”
Mirriad Advertising to 'unleash new opportunities' working with programmatic specialist
Automating the buying and selling of its AI-driven in-content ads represents a major commercial landmark for Mirriad
Mirriad Advertising launches new pricing model with Tencent Video as first platform
The ease with which Tencent clients can plan, buy, sell and scale in-content campaigns will offer a template for how Mirriad's proposition can be further integrated into the global marketing ecosystem
Mirriad Advertising revenues boosted by growing US presence
US sales were helped by "incremental sales power, a strong roster of new content partners, and an increasing number of relationships with major advertisers and their agencies"
Mirriad Advertising signs exclusive partnership agreement with Influential
Under the strategic partnership, influencers and brands will be able to virtually integrate brand logos, products and advertising directly into social media posts
Mirriad Advertising's AI-driven ad-tech could transform the landscape for brand owners and agencies
For Mirriad Advertising, the changing sands of digital marketing are less of a problem and more of an opportunity
Mirriad signs partnership agreement with German communications agency
LOOPING GROUP leverages the power of data-driven storytelling in conjunction with high-quality cross-channel content for its clients
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Mirriad Advertising's disruptive technology could transform industry
As ad loads have increased, so viewers have become inured to them, using blockers on the internet, while in the US, recognising the problem, TV companies have begun dropping the number of slots available to promote products. Mirriad believe
Mirriad Advertising to raise £18mln as it looks to build on recent Tencent contract win
The ad tech group has raised £14mln from institutional investors, and it is also looking to raise another £4mln from certain existing shareholders
Investments and investor services
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Byotrol gets black mark after revising profit guidance
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Urban Exposure feels the chill
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Mirriad Advertising offers solution to advertising's eternal problem
Mirriad’s algorithms analyse a mass of videos to find potential advertising places