Mirriad is a video technology company delivering in-video advertising by naturally blending brand advertising into popular entertainment content.
Using sophisticated technologies, Mirriad creates advertising opportunities within existing premium video across multiple shows. Advertisers can now reach very large target audiences in a contextually relevant way without interrupting the viewing experience. The new ad format can be used alone or combined with other media, and is aligned with existing media trading.
Research has consistently shown in-video advertising to be highly effective, safe and measurable for the marketer and preferred by audiences on TV, online, and mobile.
Mirriad is headquartered in London, with offices in the leading advertising markets in the world: New York, Mumbai, Shanghai and São Paulo.
Mirriad listed on the AIM market of the London Stock Exchange (ticker: MIRI) in December 2017, raising circa £26m of capital to fund the next phase of growth.