Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF) announced that it has won 'Most Innovative TV Advertising Technology' at the 2022 AdExchanger Awards.
The in-content advertising company noted that its technology and platform create virtual insertions within popular video content, enabling the biggest global brands to develop and deliver large-scale campaigns in content to connect more effectively with their target audiences.
In a statement commenting on the award, Mirriad CEO Stephan Beringer said: "In-content advertising is establishing itself as game-changing segment that solves many of the fundamental challenges facing the advertising industry."
“Mirriad's unique, AI-powered platform gives brands what they need to reach more people, in a more engaging way and with better results. The AdExchanger award is another vote of confidence in our patented technology and platform, which is bringing a new set of ground-breaking opportunities to advertisers, agencies and content owners alike," he added.
Mirriad said research by Kantar shows that audiences prefer in-content advertising 7x more than TV spots, and that combining the two types of advertising creates overall performance lift including ad awareness (+10 percentage points), favourability (+5 ppt), and consideration (+5 ppt) when compared to Kantar norms.