Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF)’s latest research has assessed how to gain control of lost audiences.
Its whitepaper, which can be downloaded here, has noted a shift in the key 18-49 age group. Their participation in linear TV [viewing with ad breaks] has dropped 49% in the last five years and is expected to decline 22% in the next two.
It concludes that in-content ad placements of the kind developed by Mirriad offer a new route for brands to effectively communicate with audiences.
To view the white paper, 'The Lost Audiences - Regaining Control', click here.