Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF) said it delivered its first in-content advertisements via end-to-end programmatic transaction, reaching an important “milestone”.
Programmatic advertising uses an automated process to purchase digital advertising space, it said, compared to traditional manual methods.
The programme would purchase the space across web, mobile, apps and other digital channels, according to a statement from the advertising company.
The connection of the platform to a digital media ecosystem is a “significant step forward” in Mirriad’s strategy to include in-content as part of programmatic ad buying, it said.
Mirriad said the test successfully paves the way for future commercial transactions.
"This is a significant milestone for Mirriad, delivering our first placements through an end-to-end programmatic transaction,” said chief executive Stephan Beringer.
“We've always said that connecting our platform with the programmatic media ecosystem is the key to delivering scale to our game-changing solution. Today, we are seeing the first results of that."
Mirriad’s in-content platform places brands in video content, increasing advertisers’ reach and resulting in higher attention and engagement, it said.