Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF) said it hired Martin Moor as vice president and head of music & brand partnerships and James Goodhall as head of music sales Europe, Middle East and Africa (EMEA).
They are joining the in-content advertising company following the 2020 launch of Mirriad's Music Alliance, a coalition dedicated to merging the marketing and music industries to offer brands, artists, and fans creative and financial opportunities through placing brands' content into music videos and media.
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Based in New York, Moor will be responsible for music brand partnership growth within the Americas. He began his career at Penalty Records and served as the label's first director of artists and repertoire (A&R). He helped launch the careers of N.O.R.E and David Banner and worked with multi-platinum artists and Grammy award-winning producers such as Pharrell Williams, Swizz Beats and Kanye West.
Moor also led teams at Sony (NYSE:SNE) Music Entertainment, serving as senior director of A&R executive for Epic Records. He has worked with leading global brands such as Adidas, Coca-Cola, Visa (NYSE:V), Red Bull, Airbnb (NASDAQ:ABNB) and Microsoft.
Goodhall will be based in London and will be responsible for building out the Music Alliance programme and revenue streams across EMEA, mostly for the UK, France and Germany.
He started his career at Amato Distribution where he ran the UK sales division, moving on to work in A&R roles at Sony (NYSE:SNE) Music UK and Universal Music.
He then worked in commercial positions at EMI Music UK and Warner Music UK, where he managed high-profile music clients Spotify, Deezer, Napster, YouTube and Vevo and launched artist campaigns for the likes of Coldplay, Tinie Tempah, Dua Lipa, Jason Derulo, Gorillaz, David Guetta and Annie-Marie. He helped deliver UK chart history for Ed Sheeran, Jess Glynne, Stormzy and Emeli Sande. Goodhall has also worked with major brands such as Google Play, Microsoft, Vodafone and O2.
Mirriad’s chief executive Stephan Beringer said: "As the advertising industry continues to evolve with brands looking for authentic ways to engage with their consumers, we at Mirriad are continually working to present impactful and non-disruptive in-content advertising opportunities that drive brand recognition. These additions to our team will have a tremendous influence on our future success as a company."