Mirriad Advertising PLC (AIM:MIRI, FRA:8WQ, OTCQX:MMDDF) said revenues jumped more than a quarter in its latest half-year as its shift towards the US gathered speed.
The group, which has developed technology that allows ads to be placed into existing video and TV content, said the US comprised 23% of first-half sales but accounts for 72% of this quarter’s contracted revenues.
Stephan Beringer, chief executive, said "Against the challenging macroeconomic backdrop we have continued to execute our strategy to scale, and as a result, revenues in the key US market are increasing significantly, fuelled by incremental sales power, a strong roster of new content partners, and an increasing number of relationships with major advertisers and their agencies.
“Meanwhile, in China, we have taken big strides towards our programmatic future via a new audience-based buying model with Tencent," Beringer added.
“This is a first for the company and it's the blueprint for how we see our proposition globally evolving into the future of the $649 billion media advertising world.”
Revenue overall in the six months to end June 2021 increased by 27% to £1.14mln (2020: £897,000), while the group had cash of £29.9mln following a fundraise last year.
The AIM-listed group posted an interim loss of £5.94mln (£4.88mln).