Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF) announced the US-based appointments of Matt Douglas as head of programmatic partnerships and Zac Reeder as head of studio partnerships to “deliver additional impact".
The in-content advertising company also named Adam Gilsenan as head of UK sales.
Douglas will be responsible for developing partnerships and is experienced in the advert sector, previously holding positions at Verizon, the network service and Brightroll, the video advertising platform.
Reeder will be responsible for expanding content from the producer and network side, a statement said.
He has 20 years of experience in the entertainment industry, working in acquisitions, sales and productions.
Most recently, he ran his own production network, selling content to Netflix and HBO, as well as producing television projects, including one which was nominated for an Emmy in 2019.
Meanwhile, Gilsenan has worked with media companies such as The Independent and The Mail, before co-founding an online marketplace for businesses and freelancers.
"In-content advertising is the key to unleashing new revenue streams for the entire content industry including traditional broadcasters, film studios and streaming companies," said chief executive Stephan Beringer.
“The investment in hiring these industry leaders underlines how we are accelerating along our demand and supply adoption path whilst decisively driving forward our programmatic future.”