Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF) has hung out the for sale sign in a bid to maximise value for its stakeholders.
It announced the move alongside a strategic review of the business, which will also assess fundraising options.
“The board and the management believe that, following the company's progress and improved position in the US market and the development of its platform capabilities including programmatic readiness," investors were told.
"The company is significantly undervalued and that there is meaningful upside potential to the current share price.”
The group specialises in advertising that is placed within filmed content.