Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF) shares fell on Wednesday after what was described as a disappointing period.
The small-cap firm, in a full-year trading update, said revenue for the twelve months to the end of December is expected to total just over £400,000, compared with £1 million in the prior year
Mirriad said fourth-quarter sales were disappointing due to broader industry underperformance in media sales, although it remains cautiously optimistic about its outlook. The company added that expectations are for a “significantly stronger sales performance in 2026,” supported by closer collaboration with partners, including Rembrand.
Meanwhile, the firm said it is progressing discussions on joint ventures in emerging markets, including India, Indonesia, the Philippines, Thailand and Malaysia, with some negotiations structured around minimum guarantees. The company also cited progress in the Middle East and discussions with a major UK media group.
In London, Mirriad shares were down 10.6%, changing hands at 0.0067p.