Company
LON:MIRI
Mirriad Advertising PLC's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. The company's patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. The company currently operates in the US, Europe and China.
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"In-content advertising is establishing itself as game-changing segment that solves many of the fundamental challenges facing the advertising industry," said Mirriad CEO Stephan Beringer
In-content advertising embeds contextual brand imagery into film, TV, music and social media. The process is as seamless as its content is unobtrusive
Due to the seasonal nature of key advertising markets and the sales pipeline, higher revenues are expected in the second half, the group said
The company grew US turnover 57% in the first half of 2022, amid "weaker than expected" conditions in China
The appointments of Nicole McCormack and Lois Day "strengthen our board and reflect the company's strategic focus on the US”, said John Pearson, Mirriad’s non-executive chairman
The virtual advertising content provider said the tie-up will bring “automation” to in-content advertising
"We are proud to work with Lexus as their team continues to allocate larger portions of their advertising budgets to empower young, diverse creators," said Maria Teresa Hernandez, VP of sales and brand partnerships
"The company made good progress building the number and breadth of leading supply partners"
The appointments will 'deliver additional impact as adoption drive continues,' chief executive Stephan Beringer says
The company's latest white paper offers some interesting insights into changing viewing patterns
Mirriad and Fuji Television Network Inc have delivered a Japanese in-content first
Shares rise as company increases reach in North America with major Canadian partnership.
The number of campaigns in the US more than doubled between calendar 2020 and 2021
It starts with a 2022 cinema release and could expand further across the Canal+ content library
Mirriad said the partnership had already yielded early success across key advertising categories
Music Alliance is a coalition dedicated to merging the marketing and music industries to offer brands, artists, and fans creative and financial opportunities through seamlessly placing brands' content into music videos and media
The creative agency said the capability to overlay real-time data within the most popular property show on TV, allows the advertiser “to be truly integrated within the show”
Automating the buying and selling of its AI-driven in-content ads represents a major commercial landmark for Mirriad
The ease with which Tencent clients can plan, buy, sell and scale in-content campaigns will offer a template for how Mirriad's proposition can be further integrated into the global marketing ecosystem
US sales were helped by "incremental sales power, a strong roster of new content partners, and an increasing number of relationships with major advertisers and their agencies"
