Mirriad Advertising signs exclusive partnership agreement with Influential
Under the strategic partnership, influencers and brands will be able to virtually integrate brand logos, products and advertising directly into social media posts
Company
LON:MIRI
Mirriad Advertising PLC's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. The company's patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. The company currently operates in the US, Europe and China.
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Under the strategic partnership, influencers and brands will be able to virtually integrate brand logos, products and advertising directly into social media posts
For Mirriad Advertising, the changing sands of digital marketing are less of a problem and more of an opportunity
LOOPING GROUP leverages the power of data-driven storytelling in conjunction with high-quality cross-channel content for its clients
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As ad loads have increased, so viewers have become inured to them, using blockers on the internet, while in the US, recognising the problem, TV companies have begun dropping the number of slots available to promote products. Mirriad believe
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Mirriad’s algorithms analyse a mass of videos to find potential advertising places