S4 Capital PLC

Receive alerts
Market Cap:
£2.09 billion
394.00 GBX
52 weeks high
52 weeks low

In brief

S4Capital plc (LON:SFOR) is a new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018. Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved initially by integrating leading businesses in three practice areas: first-party data, digital content, digital media planning and buying, along with an emphasis on "faster, better, cheaper" executions in an always-on consumer-led environment, with a unitary structure.


  • Rather than replicate WPP, the £11bn advertising giant he created with a holding company model, Sorrell is rolling up smaller agencies and merging them into one of two arms: an operation producing content, and a unit handling the programmatic placing of online ads.
  • And unlike the business Sorrell ran for more than three decades, S4 is “purely digital”.
  • If the traditional advertising and marketing model is in secular decline, digital is on the up, growing 20% year on year in the US in the first six months of the year.

Insight Widest with the analysis, Proactive gives perspectives that others don't.

AIM’s ‘buy and build’ stars draw comparison with main market mid-caps

Building up a base through frequent acquisitions has paid off for three players in the junior market, leaving them more valuable than several FTSE 250 firms

on 3/10/19