Chill Brands seals landmark US partnership with micro-fulfilment firm Fabric
The maker of tobacco alternative products said the deal will transform the way it delivers its lifestyle consumer products
Company
LON:CHLL
Chill Brands Group PLC is focused on the development, marketing and distribution of wellness and recreational products containing natural, functional ingredients. The company's proprietary product range is distributed by some of the most recognisable convenience retail outlets in the US and includes nicotine-free disposable vapour products that cater to the rapidly growing market for tobacco alternatives.
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The maker of tobacco alternative products said the deal will transform the way it delivers its lifestyle consumer products
The focus will be “not on one sales channel but on the wider goals of revenue generation and market penetration”
"When building a world class brand, you must have best in class experience, talent and leadership. We have all three in Scott E. Thompson," said co-CEO Trevor Taylor
The newcomer will lead the sales and marketing push
The two will create the Chill Athlete’s Lab to help improve performance and recover after games
A range of flavours will be available said Chill Brands
"Our company ensures retailers receive premium quality brands, and currently Chill Brands CBD is meeting these standards"
International logistics issues are affecting the speed of progress but Chill said all the previously announced targets and distribution agreements remain in place
Chill Brands will communicate extensive plans to enhance its board of directors, improve its corporate credibility, boost its visibility, increase liquidity and diversify its investor base
It said “highly significant” marketing and promotional initiatives are now underway
Thomas Hensey and Tim Ransom have participated in the launch of over 1,000 brands worldwide, including Red Bull, NFL and Coppertone
“Rather than making a consolidated market entrance as an outlier, our incremental phased approach is designed to ensure that our products are the market favourite across every geography in which we operate," said co-chief executive, Antonio