Chill Brands Group PLC (LSE:CHLL, OTCQX:CHBRF) announced the appointment of Michael Sandore as chief commercial officer in a non-board position.
The producer of CBD products said Sandore will lead the company’s sales and marketing group.
Sandore has previous sales management experience at Anheuser-Busch InBev (NYSE:BUD), a drinks company, and Juul, a manufacturer of e-cigarettes.
At Juul, he was also responsible for implementing strategic priorities, including merchandising contract design and execution, retail trade marketing and brand messaging and an expansion of the brand's digital engagement.
Antonio Russo, chief executive officer and founder of Chill Brands said: "We are honoured and excited to welcome Mike Sandore to team Chill.
“His outstanding track record of sales and profits, and his background working with major national and international brands, makes him a perfect fit for our future."
Sandore added: “Chill Brands is positioning itself as an early leader in two of the fastest growing consumer brand segments -- CBD and tobacco alternative products.”
“I want to personally thank Antonio Russo and Trevor Taylor for this incredible opportunity."