Chill Brands Group PLC (LSE:CHLL, OTCQX:ZOEIF, FRA:7HR) has brought in Viridian Capital Advisors to assist with its transformation plan.
Viridian’s president and chief executive Scott Greiper is due to address the CBD group’s shareholders at Thursday’s AGM.
READ: Chill Brands to launch new tobacco-free nicotine flavour pouches range
Chill Brands said over the next quarters it will communicate extensive plans to enhance its board of directors, improve its corporate credibility, boost its visibility, increase liquidity and diversify its investor base.
“Our CBD and TFN tobacco alternative lifestyle brands will continue to serve as a firm foundation for the company's future growth strategy, but it is our intention to actively pursue the extension and diversification of the group's interests within its market niche,” co-chief executive Trevor Taylor is expected to say at the AGM.
“With the company's AGM now upon us, we want to set out a vision for the future that we are confident will create value for all stakeholders in the guise of a global brand. It is a plan that will be built on partnership and ambition, but also one that will be driven by more fluid communication, hard work, and an unwavering commitment to producing exceptional products.”
Taylor will also note the recent launch of the Chill brand of CBD recreational products in the UK, the support of rodeo athletes, and the entrance into the tobacco-free nicotine market with the TFN flavour pouches.
“Our UK-focused luxury CBD wellness brand, Zoetic, continues to win awards from major industry bodies and recent marketing campaigns have attracted increased interest from consumers,” he will add.
“In the same arena, the group's Novel Foods application has now passed the UK Food Standards Agency's administrative check and we are confident that full validation will follow in due course - paving the way for greater innovation and wider commercialisation.”