Chill Brands Group PLC (LSE:CHLL, OTCQX:ZOEIF, FRA:7HR) announced that Thomas Hensey and Tim Ransom have joined the company as strategic advisers last month.
The pair has participated in the launch of over 1,000 brands worldwide, including Red Bull, NFL, Coppertone, Jimmy Dean, Hillshire Farms and hundreds of Fortune 500 brand extensions, the firm said.
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The CBD group signed a service agreement with Hensey's Rhino Marketing that secures support for product development, marketing, and strategic communication. He has over 30 years of international brand experience working across the Red Bull, British American Tobacco, Budweiser, Nissan, and National Football League portfolios.
Ransom is president of the Ransom Company and has taken part in the design, launch, and repositioning of brands that include Coca Cola, Fruit of the Loom, Sarana Beer, Florida's Natural, Stax Recording and Coppertone.
They will work with Chill Brands guiding brand-building efforts and finding new routes to commercialisation for the group's products.
"We are delighted to welcome Thomas and Tim to Chill Brands Group and are excited to draw on their extensive pool and knowledge and experience. Global brand building requires world-class talent and we are pleased to have gained support from professionals of such a high calibre,” said co-chief executive Trevor Taylor.
Shares added 3% to 26.79p on Wednesday morning.