Zoetic International PLC (LSE:ZOE, OTCQX:ZOEIF) announced plans to rebrand as Chill Brands Group PLC (LSE:CHLL, OTCQX:ZOEIF) and Chill will be renamed CHILL.COM.
The group said the stock ticket will be changed to ‘CHLL’ to emphasise focus on building Chill.com-branded consumer-packaged goods (CPG) and CBD products.
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It has also received US Trademark and Patent office official trademark certification of Chill.com logo that will complement existing European trademarks.
The strategic acquisition of the domain name Chill.com has been completed, which the firm said is “game-changing” as it is rare that a domain like this becomes available or that companies have a website corresponding to their name.
Zoetic also announced the appointment of Eric Schrader as a non-executive director, effective from 1 August. He is a former convenience store owner and operator, as well as a partner at the group's master distributor Ox Distributing.
In terms of performance, the company has now received orders for Chill products totalling more than US$2mln. Margins have been maintained across all product lines and are expected to grow in line with manufacturing volumes.
Chill products are now stocked in approximately 2,500 brick and mortar outlets across the US and further expansion is underway.
"The strategy we are pursuing for the deployment of our Chill-branded products is unique and will accelerate the success of our Chill Brands going forwards. The acquisition of Chill.com signals to the market we believe in the intrinsic value of the brand,” said co-chief executive Antonio Russo.
“We are finalists for one of the most exciting CPG awards of the year that has placed us side-by-side with some of the largest CPG companies in the world today. This is made possible by our national rollout partners and together we are just getting started bringing forward the value we know exists in Chill.com and our Chill Brands product line."