Chill Brands Group PLC (LSE:CHLL, OTCQX:ZOEIF) shares jumped 18% in early trading as its US distributor BettermentRS, a health and wellness company based in Texas, said the products were among its best sellers.
Its products are part of Betterments' Feel Good Store wellness programme, a scheme that vets hemp brands for retailers in the CBD category to reduce the risk to the store and enhance sales performance.
Through the scheme, Chill Brands CBD Flavour Pouches and other CBD products are now being sold in 343 stores in places such as Texas, Oklahoma, New Mexico and Kansas and elsewhere, said a statement.
“Chill Brands CBD products are among the elite brands vetted by BettermentRS, and then onboarded into the company's program", it said.
“The innovative approach by BettermentRS includes holistic CBD training, education, and merchandising support for retailers.”
"BettermentRS president Dorsey Sparks added: "The CBD products offered by Chill Brands are among the top performers within the BettermentRS Feel Good Shop - a fixture of our 3PL supply-chain solution that is helping pioneer high-quality standards for the CBD products placed with our retail partners.
"Our company ensures retailers receive premium quality brands, and currently Chill Brands CBD is meeting these standards.
“Partnerships are key to providing consumers the quality and kinds of products they desire and deserve, and we are pleased with the way that Chill Brands CBD products have been received in our retailer locations."