Big Picture – A Deep Dive Examination of the DP Poland Plc
DP Poland Plc Snapshot
Poland is a large, stable and growing European economy. Poles love great quality and great value. They love strong brands. This love is demonstrated by the fact that some of the world's favourite food service brands have become Poland's favourites too. Pizza is popular in Poland and our vision is to replicate the success we have seen in over 70 markets around the world and for Domino's to become Poland's favourite pizza brand.
Why is our pizza exceptional?
The Domino’s philosophy is simple: every pizza is made to order from a fresh dough ball and high quality ingredients and is baked and delivered piping hot to the customer, within 30 minutes of ordering.
There is a lot of pizza in Poland but general quality is poor and delivery unreliable. Many of our largest competitors use cheese substitutes that have been supplemented with wheat protein and palm oil to reduce cost and they often use cheap meats and frozen dough bases. All of which has obvious implications for taste and goodness. By comparison we love pizza, it’s what we are all about, which is why we use pure mozzarella and high quality meats and fresh vegetables and make sure that our customers get lovingly made, piping hot pizza, every time.
Running a pizza delivery operation requires great organisation, passion and care. Our colleagues understand that our customers always come first. If a customer is not happy we fix it in a timely and polite manner.
By ensuring that the quality of our product and service are delivered to Domino’s Pizza’s worldwide standards we are confident that we will become Poland’s favourite pizza brand.
To grow Domino's Pizza in Poland through the roll-out of corporately managed and sub-franchised pizza delivery stores, city by city, large town by large town. The operational standards set by Domino's Pizza International (DPI) will ensure that our product and service will be preferred by our customers over competitive offers. By employing great people in our stores and training them to these DPI standards we will ensure that our offer becomes the consumer's favourite and most trusted pizza brand. We will focus our efforts on ensuring that each of our stores delivers the best, and hottest pizzas in their neighbourhood, quickly and safely.
The Domino’s Store Model
Domino’s Pizza has a simple, cost effective store model. Stores are designed for delivery and takeaway and beyond a few small tables and chairs do not offer facilities to eat in. As a result the stores require relatively little floor space and require limited capital for store fit out.
The operating model is designed to ensure consistent product quality, quick and reliable service, production efficiency and controllable costs. All key aspects of the operation of a store are specified by Domino’s Pizza International (DPI), from administrative systems to product and service standards.
Each store services a defined delivery area designed to ensure that pizzas can be delivered within a target 30 minutes of an order being received. Stores are located in areas of high population density, particularly targeting areas with younger, more affluent residents. DPP’s research shows that consumers aged between 25-35 are the most frequent consumers of home delivery pizza and they are the brand’s primary focus.
Stores are fitted out with a high quality customer area that is consistent with the latest international Domino's store design.
All stores use Domino’s Pizza’s PULSE™ point-of-sale system. The benefits of PULSE™ include touch screen ordering, administrative and reporting capabilities and a customer relationship management tool that enables customer recognition and tracking of customer preferences.
Peter Shaw, Chief Executive
Peter is co-founder of DP Poland and has been Chief Executive since October 2010. Peter started working in Poland in 2006 when he was appointed International Marketing Director for AIM listed Coffeeheaven International, Poland’s leading coffee bar chain. Coffeeheaven was acquired by Costa Coffe in February 2010. With over twenty-five years’ experience of working with consumer brands, Peter started his career in 1984 as a graduate trainee with Unilever’s consumer research arm Research International. In 1987 Peter joined Saatchi and Saatchi Advertising and in 1992 joined leading innovation consultancy CLK where he helped major consumer brand owners develop their consumer offers. Peter is Executive Chairman of DP Poland’s operating company DP Polska S.A.
Maciej Jania, Finance Director
Maciej is a highly experienced commercial manager with significant expertise in running both start-up and established multi-site businesses. Maciej was co-founder and the Finance Director of Coffeeheaven International plc, Poland’s largest coffee bar chain. In 2007 he moved to Samsung Electronics (Poland) where he held a senior financial position. In November 2010 Maciej was appointed Managing Director of DP Polska SA, DP Poland’s wholly-owned subsidiary that operates the Domino’s Pizza Master Franchise in Poland. Maciej was appointed to the board of DP Poland plc in September 2012 in the role of plc Finance Director which he fulfils alongside his Managing Director role.
Nicholas Donaldson, Non-Executive Chairman
Nick, who is a barrister by profession, has worked in investment banking for over 25 years. He co-founded Capital Markets Group and is an independent director of two other listed companies: Games Workshop Group plc and Fulham Shore plc. Until 2003 Nick was Head of Corporate Finance at Arbuthnot Securities. Prior to this he was Head of Investment Banking in Europe for Robert W Baird and previously Head of Corporate Finance and M&A at Credit Lyonnais. Nick was until 2007 a member of the FSA’s Listing Authority Advisory Committee, which he joined on its inception. Nick has spent the majority of his career providing strategic advice to companies on mergers & acquisitions, flotations and secondary fund raisings.
Chris Moore, Non-Executive Director
Chris was Chief Executive Officer at Domino’s Pizza UK & IRL, from December 2007 to December 2011, having joined that company in 1990 as European Marketing Manager. Chris is a recipient of the Domino’s Pizza Chairman’s Circle Award presented in July 2010 making him one of the top 15 individuals in the 50 year history of the company to receive this award. He has more than 22 years of experience working with Domino’s Pizza and was responsible for growing the number of stores from 37 to 720. Chris advises and invests in a number of other businesses in the catering and online industries.
Gerry Ford, Non-Executive Director
Gerry Ford is Chairman and Chief Executive of Caffe Nero Group Limited, Europe’s largest independent coffee house group. Gerry founded Caffe Nero in 1997, listed the company on the London Stock Exchange (LSE) in 2001-2007 before taking it private again. In 2005 he was named the UK’s Entrepreneur of the Year by the Financial Times and LSE. Today, Caffe Nero has more than 5,000 employees in 700 stores across 7 countries. Gerry is Chairman of the Polish subsidiary of Caffe Nero which operates approximately 30 stores. Gerry has more than 20 years’ experience of sitting on boards and nurturing small-medium sized businesses.
Robert Morrish FCA, Non-Executive Director
Rob is a Chartered Accountant and has considerable experience at board level in small and medium sized businesses. He was previously a non-executive director of coffeeheaven international plc, group finance director of Supreme Petfoods Limited and was the Chief Financial Officer of Lookfantastic.com, an online beauty product retailer and hair salon business. Rob has introduced and developed financial, costing and reporting systems for a diverse range of businesses and has considerable practical experience in treasury, taxation and company secretarial matters.
Patrick Bodenham, Company Secretary
As well as supporting the Board in his role as Company Secretary, Patrick manages the day-to-day finance function of the plc, including the preparation of the monthly UK management accounts and the interim and full year Group Accounts. Patrick is a Chartered Certified Accountant with over 20 years accounting and taxation experience and was part of the Coffeeheaven International team. He has been preparing published accounts for AIM listed companies since 1997. Patrick is not a Director of the Company.
% shareholdings shown are based on notifications made by each respective shareholder. Notifications are required for shareholdings of 3% and over and for any changes of 1% and over in those holdings. Actual holdings might differ from those shown if notifications have not yet been received.
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