Whitbread attractively geared to weak UK recession - JP Morgan
JP Morgan has placed the hospitality company on ‘positive catalyst watch’
Company
LON:WTB
Whitbread PLC is the UK's largest hotel and restaurant company operating businesses in the budget hotels and restaurant sectors. Its brands include Premier Inn, Beefeater, Table Table, Brewers Fayre and Taybarns. Whitbread PLC employs over 33,000 people and serves 8.5 million customers every month in its 1500 outlets across the UK.
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JP Morgan has placed the hospitality company on ‘positive catalyst watch’
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Regarding Premier Inn in the UK, despite macroeconomic uncertainty, market demand remained “robust” and momentum into the third quarter was in line with the year-to-date trend
"As a budget value and convenience option, if Premier Inn’s revenue per room is struggling then it gives a stark read across other areas of the discretionary economy," one analyst said
The company's 'hub' concept is designed to make money for the group even in major cities where property prices are high, thanks to its smaller room format
Whitbread is betting on growth in German hotel occupancy
Whitbread plans to add 38 new hotels in Germany where sales of accommodation experienced the biggest growth
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The Premier Inn owner warned cost pressure in the hospitality sector is rising with cost inflation set to reach 8%-9% this financial year, 1% higher than previously anticipated
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On a more upbeat note, it expects domestic trading to return to pre-pandemic levels in 2022
“We believe that the recovery will quickly re-establish itself from early in Whitbread’s new financial year,” the broker said
“Inbound tourism and high-end business travel may be disrupted by the Omicron variant for a while longer, but neither are core to Whitbread."
The portents are good for the hotel industry. Internationally, Jefferies likes IHG while domestically Whitbread looks well-poised to benefit from sector consolidation
Revenue per room run rates have the potential to reach full recovery at some point during 2022
Trading in the UK has benefitted from the absence of any COVID-19 restrictions but Germany has also been improving
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Rolling 12-month sales to the end of September were down by 10% as staff shortages, supply chain disruption and inflation continued to affect managed outlets all over the country
By re-fitting its estate through the recovery Whitbread can capitalise on weaker independents
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