Superdry sinks further underwater despite RBC upgrade
The jackets-maker warned last week that underlying profits come in anywhere between zero and £10mln
Company
LON:SDRY
SuperDry (previously SuperGroup PLC) is a distinctive branded UK fashion retailer offering quality clothing and accessories. It operates a multi-channel business through a combination of Cult and Superdry standalone stores, Superdry concessions, e-Commerce and its UK and International Wholesale operations. The business was founded in 1985 and has since been developed to design and sell a wide range of premium men’s and women’s clothing under its flagship brand, Superdry, together with other own brands and a number of third-party products which are sold in its Cult stores. Superdry offers an international brand proposition targeted at discerning customers who are looking for stylish clothing that is uniquely designed and well made. SuperGroup currently has 59 standalone Cult and Superdry retail stores, 69 concessions and a large number of Wholesale relationships. Superdry is sold in approximately 70 countries worldwide via its websites, and in 36 overseas countries through a well established network of distributors, licensees,agents and franchisees.
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The jackets-maker warned last week that underlying profits come in anywhere between zero and £10mln
With the retailer trending on Twitter, there was a stream of useful feedback for founder Julian Dunkerton
"Our disciplined plan to reinvigorate the brand and return Superdry to sustainable long-term growth is on track"
The clothing brand booked a £4.2mln loss before tax in the six months to 26 October, as founder Julian Dunkerton began a strategy reset to keep price tags intact and grow margins
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At the close, the UK blue-chip index was down 5.76 points, or 0.1% at 7,233.90, have fallen back from a session peak of 7,255.73
The intact price tags have expectedly hit half-year group revenue, which dropped 11% year-on-year to £368mln, although store gross margin was up
His departure, which saw him walk away from the board in 2018, was blamed on a “fundamental disagreement” about design and expansion strategy
The news comes after founder Julian Dunkerton returned to the retailer in April following a six-month boardroom battle that saw most of its directors leave.
While the shift to online continues to pose challenges for traditional retailers, neither Ted Baker nor Superdry is burdened by onerous property leases
Superdry has written down the value of its stores by £42.6mln, while it has taken an £86.9mln onerous lease provision charge
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The UK's premier share index finished down over five points lower at 7,530,
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The mid-week schedule also includes results and updates from a collection of mid-cap firms including SuperDry, Wetherspoons and Dunelm
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The UK's premier share index finished nearly four points lower at 7,549
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Aside from the two housebuilders, corporate updates in the coming week will also be delivered by retailers Ocado, Superdry and Dunelm
The retailer will post its annual results on July 10, instead of July 4 as previously planned.
Liberum analysts raised their recommendation on Superdry to ‘buy’ from ‘hold’ and lifted its target price on the shares to 600p from 500p.
Julian Dunkerton was only re-elected five weeks ago, but he has already identified a number of "immediate opportunities" to re-energise the company he founded
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In Europe, the German DAX tanked 206 points, while the French CAC 40 is down around 104
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Thursday's preview includes BT Group, Superdry, Morrisons, Barratt Developments, and RSA Insurance.
Nobody is suggesting that Superdry will go on to be the biggest company in the world, but can its founder’s return signal a reversal in fortunes?