Superdry optimistic on outlook despite half-year sales slide
Founder and chief executive Julian Dunkerton said the clothing retailer is recovering well from the COVID-19 pandemic and the Autumn/Winter 2021 started strongly
Company
Superdry PLC
LON:SDRY
SuperDry (previously SuperGroup PLC) is a distinctive branded UK fashion retailer offering quality clothing and accessories. It operates a multi-channel business through a combination of Cult and Superdry standalone stores, Superdry concessions, e-Commerce and its UK and International Wholesale operations. The business was founded in 1985 and has since been developed to design and sell a wide range of premium men’s and women’s clothing under its flagship brand, Superdry, together with other own brands and a number of third-party products which are sold in its Cult stores. Superdry offers an international brand proposition targeted at discerning customers who are looking for stylish clothing that is uniquely designed and well made. SuperGroup currently has 59 standalone Cult and Superdry retail stores, 69 concessions and a large number of Wholesale relationships. Superdry is sold in approximately 70 countries worldwide via its websites, and in 36 overseas countries through a well established network of distributors, licensees,agents and franchisees.
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Superdry sees a recovery in revenues as trading in stores improves
Market expectations for full-year profits are expected to remain unchanged due to increased costs
Superdry strategy should drive very exciting growth prospects, says broker
The faux-Japanese fashion designer is expected to return to profit in the current financial year
Superdry posts small sales rise after stores reopen
Quarterly revenue inched up 1% but full-year figures were still down 21% compared with last year
Superdry appoints serial board member as new chairman
Peter Sjölander is replacing Peter Williams, who announced his departure in December amid a board reshuffle
Superdry ploughs on with 72% of stores closed after half-year losses increased by four-fold
The clothier expects to remain net cash positive but lost sales will weigh on full-year results
Superdry, Dixons Carphone offer valuable prospects in new year despite lockdown woes, says broker
Similarly, analysts at Peel Hunt look at companies with an accelerating active customer base
Superdry in board reshuffle as founder becomes permanent chief executive, chairman to leave
Julian Dunkerton rejoined the fashion firm last year as an interim boss after a brief stint away from the board
Superdry downgraded to ‘sector perform’ by RBC over strategy execution risk
According to analysts, Superdry is pursuing broadly the right recovery strategy for the brand
Superdry pins hopes on online Black Friday sales amid forced closures
Margins are expected to remain under pressure due to promotional activity
Superdry appoints retail veteran as interim chief financial officer
Benedict Smith is replacing Nick Gresham, who stepped down last month
Superdry gets upgrade as broker impressed by new clothing designs
All parts of the clothing range “have moved the collection on”, with the branding on the sophisticated & minimal range “so minimal as to be virtually invisible”, analyst John Stevenson said
Superdry says chief financial officer, Nick Gresham has jumped ship
Gresham joined the fashion retailer’s board in June 2019 first as an interim chief financial officer but then stayed on permanently
Superdry cautious on outlook after sales dip further in late summer
In the 20 weeks to September 12, group revenue slipped 27% compared to last year
Superdry bolsters balance sheet as trading remains subdued
Current trading in the first quarter was better than initial expectations, but Covid-19 materially impacted the performance
Superdry faces new activist investor making positive noises
“We look forward to discussing our views further with the board, management, and other shareholders over the coming months,” the new investor said
Superdry dissolves joint venture in China to focus on wholesale and online
Julian Dunkerton, Superdry's chief executive said: “I believe that China represents a huge opportunity for Superdry in the longer term"
Superdry a ‘buy’ again for Liberum with recovery in sight
The broker expects sales and underlying earnings to grow by 4.2% and 84% respectively over the next two years
Superdry to reopen half of its European stores by June
Online revenues nearly doubled in the last month but only offset one third of the lost store sales
Superdry says it does not expect online sales to offset store losses as coronavius bites
The retailer has dropped guidance for 2020 as it implements store closures