Traders on the prediction market Polymarket believe Apple Inc's (NASDAQ:AAPL, XETRA:APC) first foldable iPhone will carry a starting price above $2,000, according to betting data ahead of the company's product launch this week.
The market, titled "Foldable iPhone Announced Price?", has attracted more than $60,000 in trading volume since it opened on September 5.
It assigns an 87% probability that the phone's starting price will be $2,000 or higher, and a 70% chance it will exceed $2,100.
Traders see just a 14% likelihood that the price will reach $2,300 or above, and only a 1% chance it will top $2,400.
The implied consensus places the most likely starting price somewhere between $2,200 and $2,300.
Apple is scheduled to reveal the device at its "Surprise and Shine" event at Apple Park in Cupertino, California, at 10am Pacific time on September 9.
It will be the first product launch overseen by new chief executive John Ternus, who takes the stage to unveil the latest iPhones and Apple Watches.
The foldable iPhone, which could be called the iPhone Ultra, will be Apple's first new form factor since the launch of the 2017 iPhone X.
Leaks suggest a book-style design with an outer display measuring between 5.3 and 5.5 inches and an inner display measuring between 7.6 and 7.8 inches.
Reports point to a titanium frame, an ultra-thin design, and a virtually crease-free display.
It may use Touch ID integrated into the power button instead of Face ID, alongside two front-facing cameras and a dual-camera system on the back.
Most estimates point to a starting price around $1,999, which would make it Apple's most expensive iPhone to date.
Apple will also announce the iPhone 18 Pro and iPhone 18 Pro Max, both using a new A20 Pro chip built on a 2 nanometre process.
There will not be a standard iPhone 18 this year, with Apple reportedly waiting until spring 2027 to launch that more affordable model.
A next-generation Apple Watch Ultra and the Apple Watch Series 12 are also expected at the event.
Prediction markets such as Polymarket let users trade contracts tied to the outcome of real-world events, with prices reflecting the crowd's collective view of the odds.
The accuracy of that wisdom will become clear once Apple takes to the stage on Wednesday.
