Mattel's Barbie world falling apart
Barbie is in danger of being frozen out of the affection of young girls
Company
Mattel, Inc
NASDAQ:MAT
Mattel, Inc. designs, manufactures and markets toy products worldwide through sales to customers and directly to consumers. The company is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie ® , the most popular fashion doll ever introduced, Hot Wheels ® , Matchbox ® , American Girl ® , Radica ® and Tyco R/C ® , as well as Fisher-Price ® brands, including Little People ® , Power Wheels ® and a wide array of entertainment-inspired toy lines.
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