WPP acquires agency specialising in artificial intelligence
Combining machine learning and optimisation, Satalia builds technologies "that help clients transform their business strategies and radically improve operational efficiency"
Company
LON:WPP
WPP is one of the world's largest communications services groups. We are made up of leading companies in: Advertising; Media Investment Management; Information, Insight & Consultancy; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications;Direct, Promotion & Relationship Marketing; Specialist Communications
288 stories · page 5 of 15
Combining machine learning and optimisation, Satalia builds technologies "that help clients transform their business strategies and radically improve operational efficiency"
GroupM division now forecasts the global advertising industry will grow 19% this year, having shrunk 6% in 2020
Structural concerns could take a back seat for some time as government stimulus and recovery in some pandemic-impacted sectors such as travel, telecom, media & entertainment and retail kick in, the analysts said
New marketing assignments from Absolut, JP Morgan Chase and Salesforce contributed to US$1.3bn of net new business won in the first quarter
The impairment charge, which included a £2.8bn of goodwill associated with previous acquisitions, is a non-cash item. Meanwhile, net debt was reduced to a 16-year low
Earnings are forecast to rise by double-digits over the next three years.
The price offered for the business is a premium of just over a third to Friday’s closing price
The marketing giant said it expected to be towards the upper end of its £700-800mln cost reduction target for the year
The advertising and marketing giant did, however, show its resilience after posting better than expected second-quarter results
Impairments meant a £2.6bn loss in the first half of the year
The ad agency was at the top of the sector league table in May, and in the year-to-date, with wins of 0.1% and 0.9% worth of 2019 revenues, respectively, the US bank's analysts said
There is scope for a “mildly less severe downturn” than the market fears in the short term, the Citi analysts reckon, with a pick-up in revenue into the back half of the year
WPP has already suspended its 2019 dividend and share buyback programme.
The marketing conglomerate said “activity has begun to decline” and it has “less certainty over our future pipeline”
Revenues were up 1.4% on the previous year, but this was mostly from currency swings, while underlying profits fell 5.3%
The media giant is still expecting LFL revenues to decline between 1.5-2% this year as it continues efforts to streamline its business model
Archive
The Footsie closed the day down 3.78 points at 7,324.47. But over the week as a whole, the UK's top share index went higher, adding around 2.4%
Archive
The media giant has had a tough time recently, reporting a 44% plunge in first-half profits this year, while its shares have dropped around 50% since 2017
WPP says Rogers will help to "foster investment in creativity, technology, and talent" as the ailing advertiser kick-starts growth
The second-quarter performance from the advertising group was “slightly ahead” of board expectations