Versus Systems and pending acquisition Xcite Interactive bring second-screen fan engagement to NHL playoffs
Six of the 16 NHL playoff teams are using the companies’ predictive platforms, engagement tools and games throughout the playoffs
Company
Versus Systems Inc.
NASDAQ:VS
Versus Systems Inc. has developed a proprietary in-game prizing and promotions engine that allows publishers, developers, and creators of games, apps, and other interactive media content to offer real world prizes inside their content. Players, viewers and users can choose from among the offered prizes and then complete in-game or in-app challenges to win the prizes. The Versus platform can be integrated into mobile, console, and PC games, as well as streaming media and mobile apps.
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Versus Systems to acquire Xcite Interactive and expand reach into television and streaming
CEO Matthew Pierce said “the merger will allow us to build the next generation of audience engagement products”
Versus Systems plans beta test of XEO fan engagement platform for Canelo Alvarez vs. Billy Joe Saunders title fight
XEO will allow the Crush soda brand to create a unique engagement experience for fans watching the fight live, both in-stadium or watching on DAZN pay-per-view
Versus Systems engagement platform to include alcohol ads beginning in July
Versus said the new initiative is part of its Dynamic Regulatory Compliance, which will enable a new category of advertising partner for live sports and other live events