Persimmon profits fall in first half as reputation rebuild takes priority
The housebuilder has pushed back move-in dates and increased its spending as it tries to make sure it can hand over the keys to new homes in time without botching them
Company
Persimmon PLC
LON:PSN
Persimmon is a house building company, which has been trading since 1972, and operates under three main brands, Persimmon Homes, Charles Church and Westbury Partnerships.
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“We enter the second half with our build programme well progressed, healthy rates of sale on site and an encouraging forward sales position," said chief executive Dave Jenkinson
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