On The Beach ups marketing spend to grab Thomas Cook business
The online holiday retailer said these measures are helping sales growth but flight prices remain high
Company
On the Beach Group
LON@OTB:[TICKER]
We’re On the Beach and we’re proud to be one of the UK's leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send nearly one million happy customers away on their perfect beach holiday each year. With huge opportunities for growth, we’re on a long-term mission to become Europe’s leading online retailer of beach holidays, so our story’s only really just begun… Here at On the Beach we take pride in the fact that we are a market disruptor. We’re providing a significant structural challenge to legacy tour operators and travel agents as we continue our journey to disrupt the retailing of beach holidays with our scalable, flexible, innovative online technology, a strong customer value proposition and a low cost base. Our model is asset light and cash generative.
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On The Beach starts to gain market share after Thomas Cook’s burnout
The failed travel company booked a fifth of UK beach holiday passengers, causing what OTB called a “material shift in market dynamics” once it went bust
On The Beach grabbing "unprecedented" opportunity from Thomas Cook downfall
Broker Liberum said the holiday provider could rake in £10mln to £15mln higher profits from Thomas Cook's demise
On the Beach Group braced for one-off costs to bring Thomas Cook airline passengers home
It is working to help holidaymakers and it expects to recoup the one-off costs, as it did when Monarch failed in 2017.
On the Beach scorched by Brexit-inspired profit warning
The online holiday firm said that the slump in the value of sterling over the summer months had made it difficult to gain market share