Plus500 Ltd (LSE:PLUS) has launched sports event-based contracts in the United States, pushing further into the fast-growing prediction markets space.
The fintech group, which runs proprietary technology-based trading platforms across multiple asset classes, is offering contracts regulated by the Commodity Futures Trading Commission (CFTC).
The contracts, supplied through prediction markets exchange Kalshi, let customers take a view on sporting outcomes through a regulated, exchange-traded financial instrument.
Plus500 described sports events as the highest-engagement category in prediction markets, and the defining segment of the wider opportunity.
The contracts are delivered through the group's own futures trading platform, drawing on its execution, clearing and risk management infrastructure.
They span major US sports including the NFL, NBA and MLB.
The company said the launch significantly expanded its addressable market and reflected the continued build-out of its next-generation prediction markets offering.
Plus500 pointed to its position across both institutional clearing and direct retail channels as a distinctive advantage in the segment.
Chief executive David Zruia called the launch an important milestone and the direct result of the technology and infrastructure the group had built.
He said the offering brought Plus500 to the heart of the US retail market, in one of the most engaging and fast-moving areas of financial markets.
