ITV facing cuts as advertisers switch away from TV to digital
Two-thirds of advertisers are reportedly planning to cut spending on television advertising
Company
LON:ITV
ITV PLC is a United Kingdom-based advertising funded broadcaster. The Company also operates as an advertising funded media owner in the United Kingdom across all media, including television, radio, press, cinema, outdoor and the Internet. As a producer, ITV makes hours of network television. Its digital channels include ITV2, ITV3, ITV4 and Citv. ITV also makes programmes for the BBC, Channel 4, five, Sky and other broadcasters. ITV produces programmes watched on screens from San Francisco to Sydney. In addition, it produces a range of products related to ITV programmes, such as digital video disks (DVDs) and computer games. Its online properties include itv.com and itvlocal.com.
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Two-thirds of advertisers are reportedly planning to cut spending on television advertising
There "remains a high degree of economic uncertainty" about the ad market, the broadcaster said
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At the close, the UK blue-chip index was 104.44 points, or 1.4% higher at 7,347.66, just below the day’s peak of 7,349.70 and well above the early session low of 7,238.97
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Share down 17% as fears grow that ITV has reached ceiling amid digital transformation
After yesterday's market euphoria, analysts are today less convinced.