Burberry turns trench coat factory into protection equipment manufacturing site during coronavirus crisis
The group's board of directors have also taken a voluntary 20% pay cut from April to June, with the equivalent cash to be donated to charity
Company
LON:BRBY
Burberry Group designs, sources, manufactures and distributes luxury mens, womens and childrenswear and non-apparel accessories globally through its own retail stores, concessions and wholesale customers. Burberry also licenses third parties to manufacture and distribute products using the Burberry trademarks. The Company's non–apparel offerings include handbags, soft accessories, such as scarves, small leather goods, shoes, belts and jewellery.
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The group's board of directors have also taken a voluntary 20% pay cut from April to June, with the equivalent cash to be donated to charity
Analysts do not expect a strong uptick in demand once the pandemic is over, while inventory will have to be heavily discounted
In total, around 40% of the luxury good chain's stores are closed
The Swiss bank said the share price was pricing in gains that they said were “unachievable given limits to cost cutting and the need to ramp up brand investments”
Analysts said the luxury brand's exposure to Asia, which accounted for 40% of its revenues last year, implied “a greater risk” to incomes due to its large local presence
The Swiss bank has predicted that the slowdown will be similar to that caused by the 1997 Asian financial crisis
The closures hit sales in China and Hong Kong while spending of Chinese customers in tourist destinations has suffered less
Capri, which also owns Versace and Jimmy Choo, said the impact on revenues could be greater if the situation gets worse
“We think its best years are still ahead and the shares become a buy on periodic scares about China,” the stock picker said
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Britain's blue-chip benchmark finished over 70 points higher at 7,482
A trifecta of political unrest in Hong Kong, US trade war tensions and the coronavirus outbreak are all threatening to upset one the luxury brand's crucial markets
Revenue for the year to March is expected to grow by a low single-digit percentage, as opposed to flat sales anticipated in November’s interim results
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The midcap FTSE 250 though gained over 17 points to finish at 21,782.
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The luxury goods firm is in the second year of chief executive Marco Gobbetti's plan to shift the brand further upmarket under new creative director Riccardo Tisci
The coming week will also see updates from easyJet, Sage, Fevertree, Wetherspoons and Marston's
The FTSE 100 luxury brand said its adjusted operating profit fell 4% to £187mln compared to the same period last year, thanks to lower margins and disruption in Hong Kong
Updates are also due from property developer Great Portland Estates and transport firm FirstGroup on Thursday
There was also some good news in China, where sales grew by a mid-teens percentage
Investments and investor services
The UK's premier share index finished around 45 points higher, at 7,577
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There’s a bit more for investors to get their teeth into on Tuesday