Connor Campbell, financial analyst at Spreadex, gives his take on the Amazon-Whole Foods deal.
''It's interesting for a number of reasons ... from Amazon's perspective it's their first major venture into the bricks and mortar markets''.
''It's interesting they've chosen to pick this avenue to go down rather than a slightly more traditional food retailer'', Campbell adds.
''It also marks a significant expansion of Amazon's grocery ambitions''.
Connor Campbell also discusses the possibility of an Amazon takeover of Ocado - should they ever look to buy up a pre-existing property in the UK.