Twitter Inc (NYSE:TWTR) staff have been told they are no longer allowed to work remotely in a first email from new CEO Elon Musk, according to a Bloomberg report.
He outlined that staff would be expected to be in offices for at least 40 hours per week, warning that “the road ahead is arduous and will require intense work to succeed.”
Musk has a history of requesting similar commitments from his staff, previously telling Tesla Inc (NASDAQ:TSLA) and SpaceX employees he would assume they had resigned if they did not show up to work.
After almost two weeks at Twitter, Musk has been at the centre of controversy, having laid off roughly half of the company’s workforce, including its executive team.
In response to the outcry caused by the mass job cuts, Musk tweeted there was “no choice when the company is losing over US$4mln a day”.
In what Wedbush brokers described as an "absolute debacle" to make the social media profitable, Musk has added a verification charge for users wanting a blue tick on their profiles, while also boasting about planned improvements to advertising on the platform.
This is currently Twitter’s biggest source of income but has been threatened as companies, including General Motors Co and Volkswagen Group (XETRA:VOW)'s Audi, moved to suspend advertising on the site over Musk's rocky takeover.
Most likely with this in mind, the CEO outlined in his email that he wants to see subscription charges account for half of its revenue in the future.
As part of his efforts to improve its social media performance, Musk tweeted on Wednesday: “Please note that Twitter will do lots of dumb things in coming months.
“We will keep what works & change what doesn’t.”