Zamaz PLC (LSE:ZAMZ), the online ethical consumer goods specialist, confirmed that its shares began trading on London's main market on Friday morning.
Based on its £3.69mln fundraising, priced at 11p, with Atlas Capital Markets and the 708mln shares admitted for trading, the company had a debut market cap of £78mln.
Zamaz creates, acquires or licenses, operates and scales online brands, selling principally via Amazon and other online marketplaces, as well as operating cloud-based, third-party software solutions for inventory forecasting, warehouse management, supply chain logistics and digital marketing performance.
The aim of the company is to build a consumer goods business "orientated around ecologically produced and health supportive brands and products, ethically sourced from all over the world", according to chief executive Chris Hill, a former sales director at GSK, CEO of Singapore-based digital communications consultancy Black Sun and founder of cross border e-commerce consultancy Runwaye.
Zamaz's principal brand is Ecomoist, which offers a range of ecological cleaning solutions for mobile phones, computer screens, keyboards and vinyl records, which is sold listings on Amazon's UK and six other European marketplaces.
A recently acquired brand is Bella Dispensa, an Italian-based online marketplace operator of traditional, premium 'Made in Italy' grocery brands, delivered directly from vendors to end-consumers via a proprietary e-commerce platform.
Trade data on Friday was not immediately available from the LSE.