DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) has reported that its wholly-owned subsidiary, Engagement Labs has secured a contract extension with a global leader in consumer-packaged-goods (CPG).
The company said the one-year contract extension is valued at over $180,000 and includes licensing to their flagship TotalSocial PaaS (Platform-as-a Service).
It noted that the client is a Nasdaq-listed CPG conglomerate with a current market capitalization of US$200 billion. Over the past three years, Engagement Labs has spearheaded data intelligence projects for nineteen different CPG brands across the client's extensive product portfolio. Past contracts include analytics projects for household name brands in the ready-to-eat (RTE), soft drink, dairy, juice and grain product categories, the company added.
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"We are proud to be a trusted resource in the global CPG brand marketplace,” DGTL’s chief commercial officer Steven Brown said in a statement. “Over the past three years, we have led strategic data intelligence projects for 19 different CPG brands within this key account.”
DGTL said the new annual contract extension includes numerous social data intelligence projects. The focus will be on leveraging TotalSocial's patented process for quantifying the impact of marketing campaigns and its unique ability to measure consumer buzz and brand equity.
It said these initiatives will support product innovations, brand launches, and multimedia marketing campaigns and will feature in-depth diagnostics and analysis on tentpole event sponsorships, for example, the most-watched sporting events in North America.
“As long-term partners, we believe there is significantly more growth potential to be realized within this key account, and with other leading CPG brand manufacturers worldwide," Brown added.
DGTL explained that TotalSocial is a robust digital intelligence platform PaaS that specializes in analyzing, measuring, and scoring the effectiveness of media spending and empowers brands to find more effective ways to connect with their targeted consumers. Continued cross-category expansion within a key account demonstrates the unique value proposition of TotalSocial and its impact on KPIs (key performance indicators).
DGTL Holdings acquires and accelerates transformative digital media, marketing and advertising software technologies, powered by artificial intelligence (AI). DGTL - Digital Growth Technologies and Licensing - specializes in accelerating commercialized enterprise-level SaaS (software-as-a-service) companies in the sectors of content, analytics and distribution, via a blend of unique capitalization structures.
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