DGTL Holdings Inc announced that its wholly-owned Engagement Labs (TSX-V:EL) subsidiary has signed a new key client -- a Nasdaq-listed global entertainment conglomerate with a current market capital of over $30 billion -- following an initial statement of work.
The company said the software licensing contract, valued at $200,000 over a 13-month period, will measure and track multiple television and streaming content brands in the client’s portfolio.
“This successful POC (proof of concept) and the subsequent subscription demonstrates that Engagement Labs (TSX-V:EL)' proprietary data, analytics and patented methodology help brands to transform and innovate in a competitive industry,” DGTL Holdings chief commercial officer Steven Brown said in a statement.
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“We are excited to provide unique, high-quality solutions that includes our TotalSocial platform that allows them to focus on opportunities for improvement around 'the metrics that matter,' including insights into audience segments and demographic targets that wield the most influence, and the levers to pull,” Brown added.
DGTL noted the client will utilize the TotalSocial platform, developed by Engagement Labs (TSX-V:EL), to help improve its marketing return on investment and growth in top-line revenue.
It added that areas of focus include insights that provide a deeper understanding of how viewers consume and talk about their entertainment content, and the linkage between their networks and shows to help optimize marketing and branding.
DGTL Holdings acquires and accelerates transformative digital media, marketing and advertising software technologies, powered by Artificial Intelligence (AI). DGTL - Digital Growth Technologies and Licensing - specializes in accelerating commercialized enterprise-level SaaS (software-as-a-service) companies in the sectors of content, analytics and distribution, via a blend of unique capitalization structures.
Contact Sean at sean@proactiveinvestors.com