Guild Esports PLC (LSE:GILD, OTC:GULDF, FRA:GU0) (LSE:GILD) said it has launched an official pro player jersey that will be worn by all of its pro esports players in fixtures and tournaments.
The AIM-listed firm said the jersey will feature the Guild logo designed by acclaimed streetwear designer Fergus Purcell, alongside the logo of Subway, who became Guild's Official Quick-Service Restaurant Partner following the signing of a two-year multi-million-pound sponsorship deal in March.
READ: Guild Esports audience figures reach major milestone
Guild added that future iterations of the jersey will provide opportunities for the group to generate revenue as it will enable new sponsors to promote themselves via logo placement, helping them to raise awareness for their brand amongst Guild's fanbase including sought-after but hard to reach Gen Z and millennial audiences.
"We are really excited to launch our team jersey after surpassing one million followers across Guild's social platforms earlier this week, two months ahead of schedule," Guild chief executive Kal Hourd said in a statement.
"Our consistently expanding audience figures and explosive growth in our fanbase affords an exceptional opportunity for brand visibility. As the esports sector returns to the in-person tournaments and events where team kits are a prominent feature, this will further support our revenue streams and long-term growth strategy. Moreover, the jersey allows Guild's partnership team to present a tangible branding opportunity to the global organisations looking to partner with the company," the CEO added.
Guild shares rose 0.3% to 6.9p in early deals on Wednesday.