Versus Systems Inc (NASDAQ:VS) (CSE:VS) (FRA:BMVB) said Wednesday it has added a new functionality to its prizing engine that will allow it to be used in the UK.
The Los Angeles-based gaming company said it will partner with some of its existing content partners to launch its Dynamic Regulatory Compliance prizing engine in the region in the second quarter of 2021.
The UK is the largest television advertising market in Europe, among the largest interactive gaming markets in the world and home to the world’s most popular football league in the Premier League.
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Media consumption in the UK includes 37 million people playing video games and around 20 million streaming subscribers, according to statistics provided by Versus. An average of 1.5 million people tune in to watch Premier League games during the season.
In a statement, Versus said that by expanding into the UK, the company will leverage its gaming and second-screen expertise to provide “unique prizing solutions” for brands and content partners, who want to engage with viewers during live events and across multiple screens.
"The UK’s deep penetration of gaming, interactive TV, and streaming services represent tremendous opportunities for content creators and brands that want to add prizing and interactive engagement for their audiences,” Versus CEO Matthew Pierce said.
“Adding access to UK is a very natural target for expansion, given our multi-year partnerships with Xcite, Frias, HP, and all of our content and brand partners.”
Versus Systems has developed a proprietary in-game prizing and promotions engine that allows publishers, developers, and creators of games, apps, and other interactive media content to offer real-world prizes inside their content.
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