Versus Systems is a proprietary in-game prize promotion and advertising technology that allows consumers to win branded prizes just for playing the games and watching the videos they already love. Game publishers and developers are able to increase user engagement and revenue streams across a wide variety of platforms including mobile, console, PC games, and streaming media with Versus Systems’ lightweight SDKs integrations. This unique advertising platform helps brands across a wide variety of categories reach and engage millennial and generation Z gamers in a non-traditional promotional format to drive product trial, new customer acquisition, incremental sales and superior ad spending returns.
The company is disrupting the conventional advertising landscape with an innovative choice/reward model
Versus Systems founder and CEO Matthew Pierce believes “data reveals two things very clearly: people hate ads, and people love rewards"