viewSkinny Tonic

Skinny Tonic provides the fizz for UK's first zero-calorie, zero sugar, and 100% natural mixer


  • Private company which makes a zero-calorie, zero sugar, 100% natural mixer
  • The first to launch nationwide in the UK


Skinny Tonic -

What it does

Skinny Tonic (PRIVATE:SKTON) is the company behind the first zero-calorie, zero sugar, and 100% natural mixer to launch nationwide in the UK.

The brand was created in 2014 by company founder Ian Minton – a sufferer of type 1 diabetes - as a tonic water that allowed him to enjoy a G&T without the fear of his blood sugars spiking.


The group sells its product via listings with Amazon.com, 31 Dover, Muscle Food and Booths Supermarkets, and has a bespoke fully automated manufacturing plant in Liverpool capable of producing 6,000 cans per hour.

In January 2020, Skinny Tonic raised £1.565mln in a three-time oversubscribed placing through Seedrs, one of the most successful fundraises yet on the crowdfunding platform.


How is it doing

In July, Skinny Tonic inked an exclusive distribution deal with MCM Brands covering Ireland and Northern Ireland, as well as a six-year agreement with the Iconic Emoji brand covering tonics and children’s soft drinks for the UK and Ireland.

The company did well in lockdown, with sales up 1,734% and recurring order subscription customers increasing by 850% in May.


What the boss says: Steven Wilkinson, founder and chief operating officer

“We are delighted to be working with MCM Brands who are at the forefront of working with exciting and innovative brands in Ireland. MCM are known for having a premium portfolio of exclusive partners such as GiMare, Crystal Head Vodka, Matusalem Rum, and Skinny Tonic will be proud to sit alongside them. They are a dynamic and experienced team that we look forward to creating a great partnership with.’'




Inflexion points

  • Further retail distribution deals
  • New flavour launches
  • Progress towards possible listing

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Skinny Tonic's newly appointed Chairman talks growth, new flavours and...

Skinny Tonic's (PRIVATE:SKTON) newly appointed Chairman Spencer Crooks talks to Proactive London's Katie Pilbeam about their growth in sales.  Since the initial raise at the end of 2019 - which closed early and over three times the initial estimated raise of £500K - the business has had...

on 16/9/20

2 min read