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Gfinity jumps as it inks deal with BT Sport for new competitive gaming series

The BT Sport FIFA Challenge is a six episode series that involves members of the broadcasters football and rugby talent leading football teams on the FIFA20 video game

Gfinity PLC - Gfinity inks deal with BT Sport to produce new competitive gaming series

Gfinity PLC (LON:GFIN) has partnered with BT Sport to co-produce a new competitive gaming series, ‘The BT Sport FIFA Challenge’.

The esports firm said the six-episode series, which will encompass a four-team tournament featuring members of BT Sport’s football and rugby talent, will be produced remotely using BT’s newly developed remote technology, while both firms will work together to oversee gaming content and competition elements.

READ: Gfinity to host second ePremier League Invitational tournament

The series will use the FIFA20 video game developed by game developer EA Sports and will feature sports stars such as Robbie Savage, Joe Cole and Ugo Monye, while Chelcee Grimes, singer, songwriter and Fulham Ladies player, will captain a women's team.

The series began with a draft show that aired on May 8, in which each squad was placed on the clock to select their FIFA20 team, which will be followed by five one-hour episodes shown on BT Sport and a grand final on June 5.

Gfinity added that it will continue to work with BT Sports to create new esports and gaming based content shows one The BT Sport FIFA Challenge has aired.

"A key part of our strategy is to create new and compelling content and we are delighted to be working with BT Sport to bring a new gaming entertainment show to sports fans”, Gfinity chief executive John Clarke said in a statement.

“Virtual gaming shows are capturing the imagination of fans across the globe as they enable them to connect with their sporting heroes like never before. We have seen this with the products we have created for Formula 1, across our eCricket series and now with FIFA20. This is the first of a number of gaming show formats Gfinity will be developing with BT Sport in the months ahead", he added.

Shares in Gfinity jumped 20% to 1.7p in early deals on Monday.

--Adds share price--

Quick facts: Gfinity PLC

Price: 3.8 GBX

Market: AIM
Market Cap: £29.85 m

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