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Vodafone pledges to cut plastic with smaller SIM card holders

The FTSE 100-listed company has embarked in a strategy to minimise the use of non-essential plastics

Vodafone Group plc - Vodafone adds half-sized SIM holder cards, eco Christmas offer to environmental pledge

Vodafone Group plc (LON:VOD) looked to improve its environmental credentials with a new pledge to halve the size of its SIM holder cards and adding a range of eco-friendly accessories ahead of Christmas.

Under the new initiative, the standard credit card-sized holder sent to customers, who then poke out their SIM, will be replaced with a new format to halve the amount of plastic used.

READ: Vodafone offers AWS 'edge computing' to business customers

The FTSE 100-listed company has embarked in a strategy to minimise the use of non-essential plastics, including eliminating all unnecessary plastics and other disposable single-use items where there are lower impact alternatives across all stores and offices in 24 countries by next March.

“Halving our environmental impact means not only tackling material issues such as our carbon footprint and e-waste, but also taking action in other areas where we have an impact, such as the non-essential or disposable plastics we use in our retail stores and offices,” Joakim Reiter, director of external affairs, said in a release.

Quick facts: Vodafone Group PLC

Price: 103.8 GBX

LSE:VOD
Market: LSE
Market Cap: £27.85 billion
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