Gfinity PLC (LON:GFIN) shares jumped on Thursday as it secured a deal to host the NBA 2K League European Invitational, an esports tournament based around the basketball video game NBA 2K.
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The event, the first-ever NBA 2K League qualifying event in Europe, will be held between 13-14 December at Gfinity’s arena in London, where 20 players from Austria, Belgium, France, Germany, Spain, Turkey and the UK will compete for eligibility to participate in the 2020 NBA 2K League Draft.
The double-elimination on 14 December will also be livestreamed on the NBA 2K League’s Twitch and YouTube channels.
The news sent the shares 3.9% higher to 4p in early afternoon trading on Thursday.